About Us
Our Story
Elevating the potential of iconic brands, crafting a world-class lifestyle portfolio.
ADMO Lifestyle Holding (ADMO) was established in 2022 as a joint venture between Alpha Dhabi Holding PJSC and Monterock International Limited. ADMO’s vision is to build a platform of leading global high-end lifestyle, hospitality, F&B, and entertainment brands.
Its first investment was in the Nammos Group, a globally renowned lifestyle and F&B brand synonymous with luxurious entertainment and high-quality gastronomy. ADMO’s portfolio expanded in 2023 with the acquisitions of CÉ LA VI Group and Em Sherif, followed by the establishment of AlphaMind, a joint venture with Addmind Hospitality. ADMO’s plans for global expansion are focused on creating world-class, holistic and luxurious guest experiences.
Founding Shareholders
A Joint Venture Partnership
Born out of shared ambition and strategic vision to establish a robust global portfolio across luxury, lifestyle, hospitality, food & beverage, and entertainment sectors.
Alpha Dhabi Holding
Alpha Dhabi Holding (ADH), a UAE listed group, was established in 2013 and is one of the fastest growing Abu Dhabi based investment holding companies, with more than 250 businesses spread across healthcare, renewable energy, petrochemicals and other industries such as real estate, construction and hospitality across more than 45 countries. With over 95,000 employees, ADH is a strategic contributor to the UAE economy and is committed to driving continuous growth for its stakeholders through investments in emerging businesses, supporting innovation and diversity.
Monterock International Limited
Monterock International (MRI) is a forward-thinking, multinational private equity holding company with a global footprint and a dynamic, diversified investment portfolio. With over 25 years of expertise across key markets, MRI is a reliable and innovative investment partner, focusing on high-end hospitality, food & beverage, real estate, finance, and sustainable industrial technology sectors. Driven by a commitment to excellence, Monterock International identifies and nurtures high-potential ventures, transforming them into industry leaders through visionary leadership, deep market insight and strategic partnerships.
ADMO
Advantage
Joining ADMO’s global portfolio gives access to a strategic ecosystem designed to foster growth, innovation, and global expansion. With a holistic approach, ADMO provides cutting-edge market insights, strategic guidance, and specialized resources to elevate, scale, and refine each venture.
Strategic Market Insights
Gain unmatched expertise in navigating local and global markets, including the GCC and beyond, with strategic advice crafted for your brand’s unique goals.
Bespoke Financing
Tailored financial solutions, Capex investment and strategies, customized to fuel your growth and optimize your resources.
Project Management
Our team offers hands-on project management expertise to ensure your vision becomes reality, delivered seamlessly from concept to execution.
Centralized Services
Enjoy streamlined operations with access to centralized support and advice in finance, marketing, and daily operations — all designed to drive efficiency and results.
Global Best Practices
Access proven methodologies for reporting, HR, training, and operational excellence — designed to keep your brand ahead of the curve.
Brand Partnerships
Collaborate with like-minded, high end brands to amplify your reach and create new opportunities for mutual success.
Supply Chain Optimization
Benefit from purchasing and supply chain consolidation to boost efficiency and cost-effectiveness.
Exclusive Connections
Unlock unparalleled opportunities through Alpha Dhabi, Monterock International, and ADMO, paving the way for strategic collaborations.